Do what You Want to Do!
You know, I have written much lately about budgets, variance reports, analysis and the like. Today I’m writing from my back deck, while relaxing in my shorts and flip-flops. The thought occurred to me that perhaps some readers may not be enthused about business strategy - because you have lost the passion for what you do. Well, if this fits you; then you had best be looking for a way to rekindle the passion - or else another line of business!
I have told so many clients (and potential clients) that, “If you are in business for the sole purpose of making money then you are doomed to fail”. I stand by this philosophy. To be sure, there are some who have been successful in a business venture, even though it was not truly their passion. However, in most cases they opted to do this in order to make room, time, or money for something that WAS their passion. In a sense their efforts were poured into their passions; although from an indirect approach. If you believe you fit into the latter category, it is critical to be able to make a specific link between one thing and your business. Having money to “do whatever comes up” is not a substitute for passion.
Some people have more difficulty than others defining the goal of their passions. It should also be stated that your passion focus can (and should) change over time. It is reasonable to assume that as you grow older, your circumstances, friends, and involvement may change. Your values may also change. This is not to say that you become more or less ethical, but rather that the things into which you place value will become different. If you are one of those who find difficulty in assigning hierarchy to your values, then by all means, you should make this your first passion. When you are able to determine those things upon which you place the most value, then linking your business efforts to these things will become evident, or at least easier.
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